Scaling Emerging Brands Through Retail Media
Forum specializes in growing emerging CPG brands on Amazon, Walmart, Instacart and other Retail Media Networks
Our Services
As retail media continues its meteoric rise and captures a larger share of marketing budgets, the competition among brands intensifies. In this rapidly evolving industry, strategic media planning isn't just beneficial—it's essential. Without it, brands risk fading into the background, overshadowed by those with a more defined strategy.
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At Forum, we understand that each brand is unique, with distinct challenges and aspirations. That’s why we don’t believe in one-size-fits-all solutions. Our approach is highly personalized, ensuring that no matter the size of your brand, you’ll find a partner capable of navigating the complexities of retail media networks like Amazon, Walmart, Instacart and more.
Retail Media Webinars
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Flat fee based on the length of the webinar
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Virtual webinar designed to give your brand the opportunity to learn Retail Media best practices
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Education metrics to target for each stage of the purchase funnel
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Q&A session to answer any questions specific to your brand
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Take home materials to ensure your team is able to implement the strategies learned
Retail Media Consulting
Pricing
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One time flat fee based on size of catalog and number of marketplaces
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Introduction call
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Determine your brand's short-term and long-term goals followed by an account audit​
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Account Audit
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Deep dive on the current status of:​
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Advertising campaigns​
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Product Detail Pages
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Marketplace SEO
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A+ Content
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Brand Store
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Brand Creative
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Competitive Positioning
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Implementation Strategy
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Develop a 30-60-90 day plan to implement optimizations required based on findings of the audit​
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Amazon, Walmart, Instacart
Account Management
Pricing
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Low flat fee plus a revenue share based on brand specific profitability. We believe brands should pay for performance.
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Advertising
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Campaign management & optimization
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Campaign creation
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Keyword development
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Strategic bid & budget development
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Performance reports & brand insights
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Creator Connections
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Digital & SEO
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Marketplace specific SEO optimization
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Product detail page management
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Brand Store management & reporting
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A+ Content management
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Vine program enrollment
About Us
Forum is a boutique agency that specializes in helping brands in the Food, Beverage and Health & Personal Care categories maximize their investments on retail media networks like Amazon and Walmart.
We combine the expertise of a large agency with a customized approach that is tailored to fit the long-term growth of our brands. Our goal is to give brands a holistic view of their retail media efforts and help them better understand how it fits within their overall marketing plans
Our Founder
Our Story
Jay has over 7 years of media planning experience, and in his most recent role at Amazon Ads he had the opportunity to collaborate with 200+ brands and help develop their advertising strategies on Amazon.
Prior to that, he worked at one of the world’s largest media agencies, Publicis Media, building multi-channel media plans for Fortune 500 companies. From these opportunities, he has extensive experience working with brands in the Grocery, Beverage, and Health & Personal Care categories.
He also holds his MBA from The University of Chicago Booth School of Business, which is where he caught the entrepreneurial bug and inspired him to build Forum.